About Us

A few things to know

Cohere Studio is a multidisciplinary design firm committed to creating and enhancing online brands and solving business challenges through use of strategy, design, technology and behavioral sciences. We work with industry-leading Fortune 500 brands and startups alike, including AT&T, BNY Mellon, TechCrunch, Condé Nast, Martha Stewart, Wiley & Sons, Danone, Starwood, mLab and Gust to name a few.

What We Do

Multiple disciplines, singular commitment

  • Visual Design
  • Product Design
  • User Interface Design
  • Mobile & Touchscreen Design
  • Branding & Identity
  • Digital Illustration & Icons
  • Ideation & Prototyping
  • User Experience Design
  • Interaction Design
  • Information Architecture
  • Content Strategy
  • Content Development
  • Taxonomy Development
  • HTML & CSS Development
  • Backend & CMS Development
  • Search Engine Optimization
  • Analytics
  • Usability Testing
  • User Insights & Audience Research

Our Process

The road to success starts with a single step


  • Functional Analysis
  • Content Analysis
  • Technical Analysis
  • Business Rules
  • Success Metrics
  • SEO
  • Accessibility


  • User Interaction Design
  • Prototype Development
  • Personas Creation
  • Usability Testing
  • Visual Design
  • Consumer Testing
  • Front End Development


  • Technical Spec
  • Information Architecture
  • Infrastructure Plan
  • Integration Spec
  • CMS Templates Design
  • Back-end Development
  • QA Testing


  • Functional Testing
  • Accessibility Testing
  • Browser Testing
  • Soft Launch
  • Hard Launch
  • Maintenance
  • Future Development

Design Approach

Our daily affirmations

Inform Users

  • Establish relationships between content
  • Guide users through actions

Make Organizational Systems Clear

  • Provide situational awareness
  • Maintain consistency
  • Create a sense of place

Effectively Convey Brand Messages

  • Achieve emotional impact
  • Engage and invite users
  • Develop a unique personality

Selected Awards

When you look good, we look good.

  • CODiE Award for Best Business Directory Design, Digital.NYC
  • iOS DevCamp Awards for Best Game App & Best Data Visualization
  • Webby Award for Best Visual Design, LIFE.com
  • American Society of Magazine Editors Award, LIFE.com
  • Webby People’s Voice Award, LIFE.com
  • Webby Award, Health.com
  • Gold Eddie Award, Best Online Tool, In Style Hair Makeover
  • Magazine Publishers of America Entertainment Site of the Year: EW.com
  • Magazine Publishers of America Fashion Site of the Year: InStyle.com
  • Society of Publication Designers Medal, realsimple.com
  • ASME
  • The Webby Awards
  • Eddie Ozzie
  • SPD

Who We Are

Dmitry Paperny

Dmitry Paperny

Creative Director, Co-founder

Prior to co-founding Cohere Studio Dmitry served as Creative Director at Time Inc. Interactive, responsible for the design and branding of category-leading websites such as In Style, EW.com, Real Simple, LIFE.com, My Recipes and My Home Ideas, Cooking Light, Southern Living, Coastal Living and Sunset. Dmitry worked on re-designs of People.com, Time.com and ThisOldHouse.com, with sites under his supervision reaching a billion monthly page views.

At Viewpoint, where Dmitry started as Product Manager for interactive online products and later became Vice President of Creative Strategy, he managed the creative process for clients such as Nike, Sharper Image, Sony, Gateway, IBM, Ford and Boeing. Dmitry won numerous design and technology awards, including Media Industry Web Designer of the Year Award and Time Inc. President’s Award.

Dmitry holds a BFA with Honors in Graphic Design from School of Visual Arts. Dmitry is an adjunct professor at NYU Graduate School of Publishing teaching a course on designing for the web.

Jeff Jouppi

Jeff Jouppi

Consulting Art Director, Adviser

Jeff is a creative professional specializing in developing complex and meaningful interactive experiences for web and mobile applications. Jeff's career began as Art Director of MIT/RISD startup ThinkFish Productions, developing natural media rendering technology and continuing on through a merger with Viewpoint DataLabs.

Moving to Computer Associates, he served as Creative Director for a pilot R&D group exploring elegant visual access to complex data for their Unicenter enterprise management apps. Jeff rejoined Viewpoint Corp. in 2000 where he oversaw the creative integration of Viewpoint’s technology into AOL 8.0 with uses for immersive advertising, shopping and personalization.

Prior to co-founding Cohere Studio, he operated a successful small studio, attracting clients such as Time Inc., IBM, and DNA Direct.

Jeff holds a BFA with Honors in Illustration/ Animation from RISD.