SNOB

Archived Project

Snob.

  • Global Brand Management
  • Creative Direction
  • Information Architecture
  • UX Design
  • Visual Design
  • Illustration
  • Branding
  • Print Art Direction
  • Content Management
  • Product and Industrial Design
  • Front-End Development
  • Back-End Development
  • Strategy

It’s a magazine. It’s a social network. It’s both. And more.

SNOB, the international media conglomerate came to Cohere to create an online presence for the “Global Russians,” the jet-setting elite of businesspeople, cultural icons and public intellectuals.

To support their innovative ideas we designed an entire website to showcase their bold, irreverent content, and it didn’t stop there. We added a robust social network, blogging CMS, a unique collaborative commenting system, video portal, audio sections and messaging services.

In addition to web design, we oversaw the global brand, including the printed magazine, the iPad app, marketing promotional materials, corporate identity, brand guides and print and outdoor advertisement in the US market.