Cohere designed and developed a flexible UI framework that allows TechCrunch to rapidly deploy multiple uniquely-branded minisites for individual events with minimal content development effort.
The timed-release minisites adapt to event needs before, during and after event proceedings, seamlessly integrating the most relevant content and promotional blocks while maintaining the overall visual aesthetic.
The Events frameworks was just one of the multiple projects Cohere and TechCrunch collaborated on. We created and refined a comprehensive advertising strategy for a new global responsive header framework to maximize ad impressions without affecting the readability of the navigation or the airy, open look of the TechCrunch pages. We designed and built the front-end for the data-driven Startup Battlefield minisite where we had to find the right balance between data density and visual appeal.
Among recent projects Photo Galleries stand out as good examples of the complete feature lifecycle development from concept to UX to visual design to implementation.