Neuberger Berman Practical Alternatives

Neuberger Berman:
A Practical Alternative

  • UI/UX
  • Visual Design
  • Front-end Development
  • Data Visualization
  • HTML Animations
  • Digital Illustration

Perspectives for investors seeking to address life’s persistent portfolio challenges.

Founded in 1939, Neuberger Berman is a private, independent, employee-owned investment manager. The firm manages equities, fixed income, private equity and hedge fund portfolios for institutions and advisors worldwide.

We were entrusted with conceptualizing, designing and developing an interactive content-rich minisite to provide fresh perspectives for investors. We designed a responsive light-weight site as a long-scroll page with multiple layers of content becoming available contextually based on user's interaction with the page.

We created four visual narratives to represent 4 major investment challenges and created complex animated content to tell an interactive story of what solution is best suited for each challenge. Each animation connected to a video library for additional perspectives on investment basics.

We also developed a custom framework to easily integrate this content into the existing company CMS without additional development on their part.