• Ad Campaign Concept and Art Direction
  • UI/UX
  • Visual Design
  • Front-end Development
  • Banner ads production
  • Digital Illustrations

A mobile-optimized minisite that helps investors navigate changing interest rate environment.

Dreyfus helps investors consider alternative solutions to growth, income and downside protection in today's time of market uncertainty and low interest rate environment.

Dreyfus came to us to help them promote their investment philosophy to a larger audience using a comprehensive cross-media ad campaign and an educational minisite. We responded to the challenge by creating a new visual language based on the campaign tagline "Connect the Dots." The design elements we invented for this campaign were more graphic and dynamic than traditional financial marketing yet still referenced Dreyfus' storied investment bank aesthetic.

The campaign included animated online banners, tablet and smartphone custom ad units, and a responsive minisite that guided users through various investment scenarios, leading to a personalized fund presentation.